Overview

Modernized and operationalized a legacy industrial brand into a scalable product and marketing system.

Challenge

Road Ready required a modern identity capable of supporting product expansion, digital growth, and enterprise sales.

Existing materials lacked structural consistency across SKUs, packaging, collateral, and user interface touchpoints.

Solution

• Architected a unified brand system defining typography, color architecture, gradient logic, logo governance, and layout hierarchy.
• Extended the system across packaging, product documentation, sales collateral, LinkedIn presence, and digital UI.

Impact

• Elevated brand perception from industrial supplier to modern fleet technology platform.
• Enabled scalable SKU expansion, repeatable marketing deployment, and aligned physical and digital product experience.