Multi-region campaign system engineered for scalable, repeatable deployment across ENG, SPA, and FR markets.

Overview

Designed and operationalized a global campaign architecture supporting U.S., Canada, Europe, and LATAM across digital, affiliate, email, landing, and retail environments.

Built a modular system translating brand guidelines into production-ready layout frameworks.

Challenge

MoneyGram required a repeatable campaign system capable of adapting across languages, regulatory environments, and 30+ format variations — without compromising brand integrity or deployment speed.

Distributed regional teams were producing inconsistently, creating inefficiencies, ambiguity, and operational risk.

Solution

• Architected a modular global campaign framework supporting 30+ format variations per campaign
• Led structured ENG / SPA / FR rollout parity across regions
• Standardized naming conventions, folder systems, and asset governance
• Built cross-channel deployment templates for paid, organic, affiliate, email, and landing